My Resume

Duane S. Paden

Objective

Senior management in new media advertising/marketing

Qualifications

Over 10 years management experience
with consistently increasing responsibilities
in advertising and marketing.

Created and managed a web site named one of the
top 25 sites of the year by Fortune 500 Magazine.

Able to effectively analyze markets and develop strategies to attain goals using new media including internet and intranet sites and multimedia.

Proven ability to motivate both large and small copy, design and production staffs to produce successful projects from concept development to implementation and administration.

Experience

1998-Present

Internet Marketing Consultant

Clients include Sony, Cost Plus World Market,
Third i Clothing, FaceFurniture

1985-1998 - Macy's California,
San Francisco, California

Special Projects Director

Creative responsibility for advertising department special projects, including Macy's web site, Sales Promotion Department Intranet site, direct marketing, marketing proposals, multimedia presentations, credit marketing, package design, speech writing. Responsible for department budget, team of designers, copywriters, traffic personnel and outside resources. Member of Executive Creative Committee and Intranet Planning Team. Headed Passport Fashion Show Advertising Committee. Field tested new computer hardware and software prior to departmental implementation.

Accomplishments

Responsible for all creative aspects of Macy's web site and increased Christmas web site revenues by more than 600% from the previous year.

As a member of Macy's Intranet Planning Committee responsibilities included planning, developing and implementing production and workflow systems, and managing the creative content of the Advertising Sales Promotion intranet site.

Conceived and implemented e-Club - an online automatic replenishment service. Macy's was the first major retailer to offer this service online.
e-Club has been a resounding success and has generated positive publicity.

Copy Chief/Copy Director

Responsible for generating concepts and copy
for print media including newspaper, magazine and direct mail.

Directed pilot creative team responsible for implementing multi-million dollar in-house pre-press production system.

1981-1985 - Mervyn's, Hayward, California

Copy Chief/Broadcast Writer/Producer

Conceived, wrote and produced television and radio advertising. Production responsibilities included broadcast pre-production, production and post-production coordination. Produced casting, recording, mixing and
editing sessions.

Supervised staff of 15-17 copywriters for
print advertising.

Desktop publishing systems/Graphics and presentation programs

Macintosh, PC/Windows, QuarkXpress, Photoshop, Illustrator, Freehand, Microsoft Word, Pagemaker, AVID editing systems, QuickTime, Director, Premiere/After Effects, FileMaker Pro, Excel, PowerPoint. Working knowledge of HTML, Java, JavaScript and Flash.

Education

Tennessee State University,
Illinois State University.
Business Administration


Duane S. Paden e-mail: dpaden@padenplace.com Printer-friendly version of this resume Objective Senior management in new media advertising/marketing Qualifications Over 10 years management experience with consistently increasing responsibilities in advertising and marketing. Created and managed a web site named one of the top 25 sites of the year by Fortune 500 Magazine. Able to effectively analyze markets and develop strategies to attain goals using new media including internet and intranet sites and multimedia. Proven ability to motivate both large and small copy, design and production staffs to produce successful projects from concept development to implementation and administration. Experience 1998-Present Internet Marketing Consultant Clients include Sony, Cost Plus World Market, Third i Clothing, FaceFurniture 1985-1998 - Macy's California, San Francisco, California Special Projects Director Creative responsibility for advertising department special projects, including Macy's web site, Sales Promotion Department Intranet site, direct marketing, marketing proposals, multimedia presentations, credit marketing, package design, speech writing. Responsible for department budget, team of designers, copywriters, traffic personnel and outside resources. Member of Executive Creative Committee and Intranet Planning Team. Headed Passport Fashion Show Advertising Committee. Field tested new computer hardware and software prior to departmental implementation. Accomplishments Responsible for all creative aspects of Macy's web site and increased Christmas web site revenues by more than 600% from the previous year. As a member of Macy's Intranet Planning Committee responsibilities included planning, developing and implementing production and workflow systems, and managing the creative content of the Advertising Sales Promotion intranet site. Conceived and implemented e-Club - an online automatic replenishment service. Macy's was the first major retailer to offer this service online. e-Club has been a resounding success and has generated positive publicity. Copy Chief/Copy Director Responsible for generating concepts and copy for print media including newspaper, magazine and direct mail. Directed pilot creative team responsible for implementing multi-million dollar in-house pre-press production system. 1981-1985 - Mervyn's, Hayward, California Copy Chief/Broadcast Writer/Producer Conceived, wrote and produced television and radio advertising. Production responsibilities included broadcast pre-production, production and post-production coordination. Produced casting, recording, mixing and editing sessions. Supervised staff of 15-17 copywriters for print advertising. Desktop publishing systems/Graphics and presentation programs Macintosh, PC/Windows, QuarkXpress, Photoshop, Illustrator, Freehand, Microsoft Word, Pagemaker, AVID editing systems, QuickTime, Director, Premiere/After Effects, FileMaker Pro, Excel, PowerPoint. Working knowledge of HTML, Java, JavaScript and Flash. Education Tennessee State University, Illinois State University. Business Administration